Spring-loaded multiple packaged product merchandising display device



Oct. 22, 1968 P. SILBERBERG SPRING-LOADED MULTIPLE PACKAGED PRODUCT MERCHANDISING DISPLAY DEVICE F'iled May 17, 1967 @ggg-s! mmm /A/l/E/VTOE United States Patent O 3,407,015 SPRING-LOADED MULTIPLE PACKAGED PROD- UCT MERCHANDISING DISPLAY DEVICE Philip Silherberg, 4841 206th St., Bayside, N.Y. 11364 Filed May 17, 1967, Ser. No. 639,165 1 Claim. (Cl. 312--71) ABSTRACT OF THE DISCLOSURE A multiple packaged product merchandising display device comprising a housing, a stationary framework therein, a lifting mechanism in the housing for raising tiers of beverage cartons to the top of the housing. The lifting mechanism consists of racks having extending arms urged upwardly by compression springs slidable on tube members secured to the housing. The springs may be changed to accommodate products of different weights.

This invention relates generally to merchandise racks. More specifically it relates to self reloading merchandising racks.

A principal object of the present invention is to provide a merchandising device for multiple packaged products which permits displaying the products in a store independently away from the usual shelves containing other products and which can accordingly be located in the path of heavier shopper traic so to promote sales.

Another object of the present invention is to provide a multiple packaged product merchandising display device having self contained means to automatically replace into a displaying position the products removed therefrom by the shoppers, thereby remaining at al1 times loaded at its display end so to not lose any possible sales.

Yet another object is to provide a multiple packaged beverage merchandising display device that is spring loaded to raise tiers of beverages contained in conventional six or eight pack cartons from within the device to an exposed upper position where it will readily catch the shoppers attention and where it may be conveniently picked up in the hand of a customer.

Yet another object is to provide a spring-loaded multiple packaged beverage merchandising display device having means for replacing the springs with others of relatively lesser or greater compression strength so as to accommodate the device for different weight of beverages to be dispensed therefrom.

Other objects are to provide a spring-loaded multiple packaged product merchandising display device which is simple in design, inexpensive to manufacture, rugged in construction, easy to use and eiiicient in operation.

These and other objects will be readily evident upon a study of the following specification and the accompanying drawing wherein:

FIGURE l is a front elevation View of the invention illustrated partly in cross section to show the internal construction,

FIGURE 2 is an enlarged fragmentary detail thereof shown in an alternate position, and

FIGURE 3 is a fragmentary perspective view of the device.

Referring now to the drawing in detail, the reference numeral represents a spring-loaded multiple packaged beverage merchandising display device according to the present invention wherein there is a housing 12 of generally rectangular configuration and having a front wall 14, rear wall 16 and opposite end walls 18 which enclose a central area 20.

The housing is open at the top, and a stationary framework 22 within the central area 20 protrudes upward d 3,407,015 Patented Oct. 22, 1968 out of the top opening. The framework 22 is supported upon a rearwardly extending base beam 24 on each side of the housing.

The framework 22 comprises a plurality of vertically extending rods 26, 28 and 30. The rods 26 serve as transverse dividers for separating stacks 32 of beverage cartons 34 piled one upon another. The rods 28 serve as longitudinal dividers for cartons 34 in front and in the rear. Thus in the drawing shown, the device 10 includes three tiers of beverages in cartons. Each tier includes four cartons in a front row and four cartons in a rear row, the cartons in each tie being spaced from each other by the rods 26 and 28. Rods 30 at each end of the device separate the end cartons from a lifting mechanism 36 at each end. Horizontally extending tie rods 38 support the rods 26 and 28 and provide rigidity to the framework 22. The upper portions of rods 30 are welded to an upper rearwardly extending bar 40 as shown by weld 42, and at their lower ends by a weld 44 to the base beam 24.

The lifting mechanism 36 comprises a wire rack 46 which is disposed against the underside of the lowermost tier of cartons, the rack 46 being provided at its opposite ends with upwardly extending legs 46a, which are secured to slidable bars 48 vertically slidable over a plurality of upwardly extending tubes VS0 having integral inserts 49 supported at their lower ends upon the base beam by means of frusto-conical seats 51 and secured at their upper ends by said inserts 49 which are secured by screws 52 to the bar 40. A compression coil spring 54 is fitted around each twbe 50 and bears at one end against the base beam and at the other end against the slidable bar 48 and end 53 of wire leg 46a of rack 46 so to normally urge the slidable bar 48.

The cartons of one tier rest directly upon the bottle tops of the tier therebelow.

The springs 54 are replaceable with stronger or weaker springs to accommodate |beverages of different |weight as described below.

Brackets 5-6 secured to the rbase beam provide a recess 58 for receiving the lower end of the end wall 18, the upper end of the wall being turned over horizontally and secured by screws 60 to the bar 40. The end Wall 18 is removable by removing screws 60, thus providing access to the lifting mechanism to change springs.

After removing the wall 18, the screw 52 is removed from insert 49. The upper part of the tubes 50 is tilted outwardly while exing the wire leg 46a in the same direction until the tubes 50 clear the bars 40. It will be noted that the seats 51 secured to the base beam 24 are of frusto-conical shape, thus permitting the tubes 50 to be tilted outwardly to clear the bars 40, so that they can be detached from the seats 51 and legs 46a.

In operative use, the beverage cartons are loaded into the device until it is full as shown in FIGURE 1. As the uppermost cartons are removed by customers, the springs 54 will raise the lower tires of cartons into the uppermost 1. In a multiple packaged product merchandising display device, in combination, a housing, a stationary framework in said housing, said housing being open at the top, and a lifting mechanism within said housing for raising tiers of beverage cartons from within a lower area in said yhousing to said opening at the top, said housing including a front wall rear wall, opposite end walls enclosing a central area communicating with said opening at the top, a pair of base beams and a pair of upper bars secured to said respective end walls, said framework being afiixed to said housing and including a plurality of vertically extending rods to serve as dividers to space apart said cartons of beverages, said lifting mechanism comprising a rack on the underside of the lowermost said tier of cartons, said rack being provided at its opposite ends with upwardly extending wire legs, a plurality of vertically extending tubes at each end of said housing, a slidable bar being slidable along said tubes, a plurality of means detachably securing said tubes to said base beams and to said upper bars, each of said means comprising an insert integral with the upper end of each of said tubes and having a central threaded opening, screws extending through said upper bar and securing said upper inserts to said upper bar, a frusto-conical seat secured to said y base beam and a removable cover for said tubes and said springs whereby by removing said covers and said inserts from said upper bars and tilting the tubes outwardly while ilexing the wire legs, said tubes, said slidable bar and said spring will clear said upper bar to permit the removal of the` latter for changing the springs.

ReferencesCited UNITED STATES PATENTS BOBBY R. GAY, Primary Examiner. J. L. KQHNEN, Assistant Examiner. 

